BIMEDIA

The public is currently familiar with the word "influencer," particularly in the digital sphere. An influencer is a person who has a lot of fans or followers and a huge impact on the audience. Digital influence refers to the capacity to sway public opinion and alter behavior online. According to Vera Selvina, et al"E-Commerce .'s Textbook," influencers are people who are influential on social media. Influencer marketing refers to a variety of advertising tactics. An influencer's job is to use their own persona and online platforms to persuade, alter perceptions, and impact audience behavior. In carrying out their duties, Influencers will usually get promotions with endorsements. Endorsement or endorse is a form of advertising or promotion carried out by public figures, including influencers. The benefit of influencers in business is to increase brand awareness, and sales are in accordance with the targets set by the company that invites them to w