SOCIAL MEDIA INFLUENCER


The public is currently familiar with the word "influencer," particularly in the digital sphere. An influencer is a person who has a lot of fans or followers and a huge impact on the audience. Digital influence refers to the capacity to sway public opinion and alter behavior online. According to Vera Selvina, et al"E-Commerce .'s Textbook," influencers are people who are influential on social media. Influencer marketing refers to a variety of advertising tactics. An influencer's job is to use their own persona and online platforms to persuade, alter perceptions, and impact audience behavior.

In carrying out their duties, Influencers will usually get promotions with endorsements. Endorsement or endorse is a form of advertising or promotion carried out by public figures, including influencers. The benefit of influencers in business is to increase brand awareness, and sales are in accordance with the targets set by the company that invites them to work together.

Different Influencers According to Musnaini, et albook .'s "Digital SMEs Era New Normal," the following are the several categories of influencers in the realm of digital marketing: Influencer categories based on number of followers Little Influencers Someone with fewer than 10,000 followers is considered a micro-influencer. Micro influencers are useful for promoting products. Engagement with their followers is the strength of micro influencers. A micro-influencer can provide material that is more relevant to their followers by getting to know their audience.

Macro Influencers Macro influencers are influencers who have more than 100 thousand followers. Usually, a macro influencer is someone who is widely known, although not as well known as celebrities. With the number of followers, macro influencers have the potential to promote products to more people. In addition, using macro influencers can make a product or brand look exclusive.

High-end influencers The top influencers with the most following are premium influencers. Influencers with rr of product purchases resulting from premium influencer referrals is nevertheless encouraging. The rationale is that statements from top influencers have a very broad audience.




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